18 SMS & Email Templates for Your Back-to-School Marketing Campaign

It's that time of the year again. Summer is coming to an end and students are already preparing for the next school year.

It is time for brands to do their homework too and ace their back-to-school marketing campaigns.

2022 Back-to-school Spending Forecasts

Ever since the beginning of the pandemic, back-to-school spending has increased dramatically, as families have had to adjust to virtual or hybrid learning. This year will make no difference in the numbers, as although more than half of shoppers (57%) are worried about inflation and the looming economic downturn, it seems that the need for school supplies will supersede those concerns.

According to the NRF, in 2022, back-to-school spending is expected to match 2021's record high of $37 billion. Parents with children in elementary, middle, or high school plan to spend an average of $864 compared to $848 last year. The expenses for a college student are expected to reach $1199 per family, while the total back-to-college spending is expected to surpass $74 billion

Traditionally, the top-purchased product categories around this time of year are clothing and accessorieselectronics or computer-related equipment, school supplies, cosmetics, and shoes.

 

Having a solid marketing strategy will help you hop on the back-to-school spending train and drive more revenue to your store. Use the combined strengths of SMS and email to reach your shoppers everywhere, engage on a channel of their choice, and put your irresistible offers right at their fingertips.

 

SMS & Email Cheat Sheet

Sharpen your pencils, here are our three expert tips that will help you score an A+ with your Back-to-School SMS & email campaigns:

Schedule Smartly

Start NOW. Most families will use the second half of August to start looking for valuable offers. Extend your sales until the first weekend after the start of the school year to ensure you benefit from procrastinating parents and their last-minute purchases. For best results, send an SMS or an email now and follow up with a text message including a small incentive at the beginning of September.

Sell Smartly

Make your offer appealing. Now, more than ever, people are focused on saving money and are actively searching for discounts. Offer special promotions such as BOGO, free shipping, and extended return. Complementary items or exclusive Back-to-School bundles at marked prices will also help attract new customers and boost the AOV of your store

Message Smartly

Use the good ol’ F.O.M.O. Remind shoppers that the first school day is right around the corner, and explicitly mention that your offers are time-sensitive and quantities are limited. Get personal in the copy of your messages, and make your subscribers feel closer to your brand and products. Use some student lingo and try to add a pinch of humor whenever possible.

 

And now it is time to present our list of 18 actionable SMS & email templates for A-graders: whether your products belong to the most purchased categories around this time of the year or not – it is important to think outside the box and make an offer your customers can’t (and won’t) refuse.

 

Universal

Back to school SMS template

 

  SMS Template 1:

{FirstName}, we at {SiteName} did Your homework and prepared great school offers for the whole family. Enjoy A-grade discounts in the next 48h at: {SiteUrl}

 

  SMS Template 2:

{SiteName}: Hey {FirstName}, make sure you check every item off your Back-to-School list before the first bell! All products now at {DiscountValue} off: {DiscountCodeUrl}

 

Back to school SMS template

 

  SMS Template 1:

{SiteName}: Hey {FirstName}, enjoy a {DiscountValue} discount and stock up on all the necessities for the upcoming school year! Valid until September 10! {DiscountCodeUrl}

 

  SMS Template 2:

Sharpen your pencils and pay attention, class! Get ready for school with a {DiscountValue} sitewide discount at {SiteName}, valid while stocks last! {DiscountCodeUrl}

 

Clothes & Accessories

Back to school SMS & Email template

 

  SMS Template:

{SiteName}{FirstName}, time to suit up and get an A+ in style with our Buy One Get One promo – now available for all shirts and jackets: {SiteUrl}

 

  Email Template:

Save big on fall wardrobe essentials! Get 30% off all apparel and accessories with code BACK2SCHOOL

Full template available in the Yotpo SMSBump email template gallery.

 

School Supplies

Back to school template

 

  SMS Template 1:

{SiteName}: {FirstName}, they say that 1+1=2. Well, not with us! Check out our Back-to-School bundles with free shipping until Sept 10! Grab one at: {SiteUrl}

 

  SMS Template 2:

{SiteName}: Hey {FirstName}, it's Back-to-School time! Prep your family for excellence with the help of our wide selection of school supplies: {SiteUrl}

 

Sports

Back to school SMS & Email template

 

  SMS Template:

{SiteName}: Hey {FirstName}! Gear up for the new school year with brand new sports equipment. Browse through our latest collection at: {SiteUrl}

 

  Email Template:

Back to school, back to sports! Save 20% off all gear for your student-athletes with code BACK2SCHOOL. 

Full template available in the Yotpo SMSBump email template gallery.

 

Electronics

Back to school SMS template

 

  SMS Template 1:

{SiteName}: Get ready for the first bell with some brand new earphones, {FirstName}. Now with special discounts and free shipping: {SiteUrl}

 

  SMS Template 2:

{SiteName}: Work smarter and not harder... {FirstName}, can you imagine how easy that must be with a new laptop! Use code {DiscountCode} for {DiscountValue} OFF at: {DiscountCodeUrl}

 

Beauty

Back to school SMS and email template

 

  SMS Template:

{SiteName}{FirstName}, make school mornings more enjoyable with our body wash collection. Refreshing new scents at a special price: {SiteUrl}

 

  Email Template:

Sleep later on school days with these barely-there everyday essentials that give you a no-makeup look in five minutes flat. 

Full template available in the Yotpo SMSBump email template gallery.

 

Shoes

Back to school SMS template

 

  SMS Template 1:

{FirstName}, can you really be "Too Cool for School"? Let's try it out with our new shoe collection at {SiteName}! Free & contactless shipping! {SiteUrl}

 

  SMS Template 2:

{SiteName}: Hey {FirstName}! School is coming and the kids might need new cool & comfortable shoes. Limited quantities left at: {SiteUrl}

 

Food & Beverages

Back to school SMS and email template

 

  SMS Template:

{SiteName}: {FirstName}, prep your kids for school in just a few minutes with our daily food subscription boxes. Fresh ingredients and nutritious recipes – delivered straight to your doorstep: {SiteUrl}

 

  Email Template:

Fact: college students need fuel to get them through late nights and cram sessions. Set up a snack box subscription and they'll never go hungry during crunch time. 25% OFF your first box with code DORMSNAX!

Full template available in the Yotpo SMSBump email template gallery.

 

Class dismissed!

Today's SMS & email marketing class might be over, but the actual school year hasn't even started yet. Time to pack up your summer bags and head back to your store for your Back-to-school sale. Use our 18 templates for inspiration and start prepping your next campaign. 

 

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Mariya is a Content Creator at SMSBump with strong passion for writing, crime novels and puzzles. Travel & Gaming enthusiast.

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