Everything you need to know about text marketing

Kick-start Black Friday with our 10 Ready-to-go SMS Templates

 “It’s the most wonderful time of the year…” music_note

Don’t start daydreaming about Santa Claus and his deer just yet. It isn’t Christmas. But the biggest retail frenzy is only several hours away. Yes, that’d be Black Friday - you guessed right this time. And let’s not forget his online cousin - Cyber Monday who has also reserved a seat.

Black Friday is that one day of the year which merchants both await impatiently and dread at the same time.

That’s why team SMSBump is here to help you be completely prepared for the craziest shopping holiday in retail and get the most out of our app. Our special offer to you this year is a 100% off on 10 tried-and-tested text marketing templates that will win you big. Some offer, right?

And guess what - we’ve made sure to cover the 10 industries that get the most traffic on BFCM.

Let’s go!


Tech Gadgets 


{SiteName}: Hi {FirstName}. Give yourself an upgrade to celebrate Black Friday like a champ. Go tangle-free with our wireless earbuds, now at 30% off: {DiscountCodeURL}. Reply STOPXXXXX to opt out. 



{SiteName}: A queen doesn’t need a special occasion to look fabulous, {FirstName}. Slip on a stunning dress with a Black Friday special 50% discount: {DiscountCodeURL}. Reply STOPXXXXX to opt out. 


Accessories (jewellery, watches, bags)


{SiteName}: Hey {FirstName}, you know that bag you always wanted? This Black Friday you can buy it and grab a second one half off with code BOGO50: {DiscountCodeURL}. Reply STOPXXXXX to opt out.  

Important: here, instead of just a link with an embedded discount, we've actually included a physical discount (the "BOGO50"), which needs to be generated from your Shopify dashboard. More on how to do that, see in our knowledge-base article




{SiteName}: Your feet deserve nothing but the best, {FirstName}. Even Black Friday knows that! Sprint like the Roadrunner with our running shoes, now at 50% off with code POOF: {DiscountCodeURL}. Reply STOPXXXXX to opt out. 


Beauty and grooming 


{SiteName}: Feeling like a new, fabulous look? Make jaws drop with your gorgeous glow, {FirstName}. All make-up kits at a glossy 40% discount this Black Friday: {DiscountCodeURL}. Reply STOPXXXXX to opt out. 


Bed, Bath and Black Friday 


{SiteName}: Winter is here, {FirstName}! But so is Black Friday. Stay warm this snowy season with our cosy blankets. Snuggle up with one with code COSY for a 40% discount: {DiscountCodeURL}. Reply STOP00000 to opt out. 


Cooking Equipment 


{SiteName}: Looks yummy, right {FirstName}? Treat yourself to a nice home-made meal, brought to you by HQ kitchen gadgets. Get them for half the price this Black Friday: {DiscountCodeURL}. Reply STOPXXXXX to opt out. 


Home Renovation Supplies 


{FirstName}, build your dream house with {SiteName}’s super offers. All home supply with code SPARKLE: {DiscountCodeURL}. Reply STOPXXXXX to opt out.


Kids Toys 


{SiteName}: Don’t know what to get your kids for Christmas, {FirstName}? How about EVERYTHING? Stock your jolly sack this Black Friday weekend, 50% off on all toys: {DiscountCodeURL}. Reply STOPXXXXX to opt out. 




{SiteName}: Start off strong this holiday season, {FirstName}. Pair up your favorite seasonal protein with some pre-workout booster. Shop now with discount code TODAY40 for a 40% off: {DiscountCodeURL}




{SiteName}: Don’t miss out on 999 sweet deals. Enjoy our 50% off sale, available only this Black Friday! Shop now: {DiscountCodeURL}. Reply STOP to opt out. 

For more detailed instructions, tips and tricks on how to craft the best calls-to-action, copy and deals, how to pick the right images, and how to time your campaigns correctly, consider giving our ebook Your Ultimate Guide to Text Marketing Campaign that Sell a read. 

Happy texting, folks! 


Viktoria is a Content Creator at SMSBump. Besides writing for work and pleasure, she is an avid foodie, a big fan of Stephen King, and enjoys spending time at the beach.

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