40 SMS Templates for Your Black Friday & Cyber Monday Campaigns

The biggest sales week of the year is just around the corner and by now you must be frantically gearing up. Black Friday, Small Business Saturday and Cyber Monday should be something retailers are thinking about day and night, with online merchants even more so. Online shopping outpaced in-store shopping last year, and we don’t see this trend reversing any time soon.

As a result, many eCommerce brands have already started rolling out their best deals, so you need to make sure your business stands out in the busy crowd. Naturally, one way to do this is reach customers directly, communicate with them on a one-on-one basis, and win them over with some great deals, catchy copy and a strong CTA.

We’ve prepared for you 40 SMS templates to help you do just that, starting now and all the way to after Cyber week is well behind us. 

BFCM Warm-up Campaign: November 1 - November 10

The first two weeks of November is when you secure your spot in your customers’ BFCM wish list. Make sure your brand is recognized by customers early on, so when the actual day comes, it remains top-of-mind for them. Launch a teaser campaign, give them a sneak peek into your special Black Friday collection, or simply start the conversation by reminding them about the day that’s just around the corner.

It’s the month of bold discounts and big savings!   Start it off with a {DiscountValue} offer from {SiteName} and stay tuned for more major sales: {DiscountCodeUrl}

{SiteName}: Our Black Friday warm-up sales have begun. Early deals for early shoppers. Shop them all with discount code {DiscountCode} for an extra {DiscountValue} off: {DiscountCodeUrl}

Get a jumpstart on Black Friday with code {DiscountCode} and get {DiscountValue} off your purchase from {SiteName}: {DiscountCodeUrl}

Looking to let off some steam after a busy day, {FirstName}? Our annual Black Friday sale just started! Head over to {SiteName}, kick back and enjoy: {SiteUrl} 


Build hype: November 10 - November 14

The week before the Big day is the time to go a little heavier on the Black Friday talk. Start building urgency and FOMO, encourage customers to put together their wish list and get more involved with the upcoming event. Point them towards your Black Friday collection and spark anticipation by letting them know more offers will follow shortly, so they better keep their eyes open.


{SiteName}: We love to be ahead of everyone else, {FirstName}. That’s why our Black Friday sale is LIVE now. Get your shopping done early: {DiscountCodeUrl}

Ready for some shopping, {FirstName}? Get a head start on your Black Friday splurge with promo code {DiscountCode} for {DiscountValue} off from {SiteName}. Shop first at {DiscountCodeUrl}

{SiteName}: We can’t keep it to ourselves any longer. Our Black Friday sale is now ON, {FirstName}. First come, first serve, so better hurry! Mind-blowing deals of up to {DiscountValue} off await you at just a tap: {DiscountCodeUrl}

Black Friday is almost here!   Get a sneak peek into our exclusive BFCM early bird selection and shop with {DiscountValue} off your order. Today only. {DiscountCodeUrl}

What’s selling out fast but constantly being renewed? Our Black Friday sale, of course. No need to look elsewhere, check out our early BFCM collection and stay tuned while we add more and more deals to it: {SiteUrl}

{SiteName}: Why wait for Black Friday when we have all of November, {FirstName}? Our pre-BFCM sale launches today with discounts of up to {DiscountValue} off. ⭐ Go, go, go: {DiscountCodeUrl}


VIP Customers Campaign: November 15 - November 22

Up next is a nurturing campaign. A few days before BFCM is when you can surprise your most loyal, long-term or highest-paying customers with special, early access to your deals and hottest products. Put emphasis on the exclusivity, special offers and overall - give customers the feeling that these pre-BFCM SMS deals are just for them.


Black Friday started early at {SiteName}, {FirstName}.   And this is your special invitation. Click the link for access to countless deals, available just for you: {SiteUrl}

Being {SiteName}’s subscriber pays off, {FirstName}. As one of our most loyal customers, you’ve earned early access to endless Black Friday deals. Enjoy: {SiteUrl}

{SiteName}: It’s time for a Black Friday Preview into some of this year’s BFCM exclusives. ⭐ Get right to it, sale ends in just 12 hours: {SiteUrl}

{SiteName}: Pssst…. we just dropped an EXCLUSIVE Black Friday Collection. Get it before it goes! {SiteUrl}

24-hour flash sale at {SiteName} just for our most loyal customers. Everything must go in a flash, {FirstName}. ⚡ Get to it pronto: {SiteUrl}

BF - Black Friday or Best Friend? At {SiteName} our customers are our best friends and we’ve decided you deserve more time for your Black Friday shopping! Use our exclusive code {DiscountCode} for an additional surprise off your next purchase in the next 48 hrs: {DiscountCodeUrl} 


BFCM kick-off: November 23 - November 26

It’s time for the crème-de-la-crème of your deals to enter the room and shake your customers to the core. Starting from Black Friday and up until the Wednesday after you should go big and bold on your discounts, copy lingo and CTAs. Focus your SMS communication on sparking FOMO and urgency, remind customers this truly is the one time of the year when they can really shop without regret, and back that up with loads and loads of personalized offers. Go for single-item promos as opposed to bundle deals, BOGO and package offers - save those for after Black Friday to help clear up some inventory. Communicate them to all of your SMS subscribers, no exceptions - they all deserve to hear about your greatest sales.


{SiteName}: We’re kicking off Black Friday with our biggest sale of the year, {FirstName}. No joke, up to {DiscountValue} off sitewide: {DiscountCodeUrl}

{SiteName}: It’s Cyber week, {FirstName}.  Every day, from now until Monday, we’ll be adding new sellout deals. ⭐ Keep an eye out for the offers of the year: {SiteUrl}

Tomorrow’s Black Friday, {FirstName}. Avoid the crowds, shop online at {SiteName} and with {DiscountValue} off. But fast, sales run through Sunday: {DiscountCodeUrl}

It’s Black Friday. Need we say more, {FirstName}? Head over to our site and choose from over X of our finest deals. Up to {DiscountValue} off on selected items: {DiscountCodeUrl}

Ready or not, it’s here. {SiteName}’s Black Friday sale is ON and we’ve got some extra special deals for you. ✅ You’re almost there: {SiteUrl}

Don’t shop until your drop, {FirstName}. At {SiteName} we have everything you need for the perfect Black Friday shopping spree. Ready, set, shop: {SiteUrl}  

The Weekend-After Sales: November 27-28

As usual, some shoppers might have turned a blind eye to all the marketing jibber-jabber or are simply late to the BFCM party. Allow them to catch up and get a juicy piece of the Black Friday pie even after the day is over. Make sure you let them know that this campaign is a special exception just for them and specify how long they have until the sale ends. November 27 is also known as Small Business Saturday, so if you’re running a smaller business, make sure to thank customers for their trust and encourage them to shop again to show support for your brand.


Hooray! Black Friday continues with an extended sale until Sunday, {FirstName}. ⭐ All treasures on {SiteName}’s website are now at reduced prices. Ready to shop? {SiteUrl}

{SiteName}: Our Black Friday sale is coming to an end, {FirstName}. Get our biggest discounts now, they won’t last much longer: {SiteUrl}

Final hours! Our Black Friday sale ends in a jiffy, so don’t wait any longer. Click here and shop with a {DiscountValue} off: {DiscountCodeUrl}

❤️❤️❤️ Thank you for being a loyal customer of {SiteName}, {FirstName}! As a way to show our gratitude and celebrate Small Business Day, please enjoy our extended Black Friday sale. For the next 24 hrs only you get a sitewide discount of {DiscountValue}: {DiscountCodeUrl} 


Cyber Monday: November 29

Аs one of the biggest sales events of the year, Cyber Monday deals are going to feature any number of huge discounts, from high-ticket electronics to small home goods, once again expected to even exceed the Black Friday sales. Being on the tail end of the larger holiday sales period, you can maximize Cyber Monday sales by igniting your customers' FOMO and motivating them for some last-minute purchases.


{SiteName}: This is IT. We’ve saved our best deals for last. Buy from our Cyber Monday collection today and save {DiscountValue} off: {DiscountCodeUrl}

{SiteName}: {FirstName}, Cyber Monday sales start today and carry on until Wednesday. Last chance to shop unbelievable offers. Get right on it: {SiteUrl}

This just in: Cyber sales at {SiteName} start now. You’ve got 24 hours to save big on your favorite items. Get it or regret it: {SiteUrl}

{SiteName}: Save {DiscountValue} off your entire order this Cyber Monday, {FirstName}. No code necessary, just tap here: {DiscountCodeUrl}

DEAL ALERT from {SiteName}. Last-minute BFCM sales are happening now, {FirstName}. Over X items now at {DiscountValue} off. Grab them before they are gone for good: {DiscountCodeUrl}

{SiteName} You’ve got one more chance to get {DiscountValue} off everything, {FirstName}. Our Cyber Monday deals are here ‘till tonight or while we still have stock. Don’t miss it: {DiscountCodeUrl}

Shop big, save bigger with {SiteName}’s Cyber Monday specials. Up to {DiscountValue} off sitewide. Don’t wait, ends tonight: {DiscountCodeUrl}

{SiteName}: LAST CHANCE to get our best deals of the year. Check out our Cyber Monday specials, shop with {DiscountValue} off: {DiscountCodeUrl} 


Extended Campaign: November 30 - December 1

It’s almost over and you can almost take a deep breath! This last campaign is meant for all those shoppers who didn’t purchase anything at all during your BFCM escapades. While your big and bold CTAs might have not had an effect on them, the upcoming (dreaded) Christmas shopping definitely will stir up some urgency. Appeal to them with subtle mentions of the approaching gift-giving season and that they can get all of their presents now, before everyone else, and with added discounts. For greater success, consider running BOGO and bundle deals that will both move inventory and drive additional cash flow.


Cyber ciao? More like Cyber wow! Visit {SiteName}’s post-BFCM section and you might just find what you’re looking for. Oh, did we mention it’s a CLEARANCE and you know what that means. {SIteUrl}

After Cyber 5, at {SiteName} it’s time for everything-must-go Tuesday. Shop our special BOGO offers, available for the next 24 hours: {SiteUrl}.

{SiteName}: We’ve got a lot of deals and you’ve got a lot of people to shop for. We call that the perfect match, {FirstName}! Shop our Black Friday bundle specials and make everyone happy, including your budget: {SiteUrl}

{SiteName}: You are on our nice list this year, {FirstName}. We’ve unlocked some last-minute BFCM deals for you. Get a hold of them here and do your Christmas shopping early: {SiteUrl}

{SiteName}: Hey {FirstName}, make it a December to remember with our festive Buy One Get One Free promo. Available for a limited time only at: {DiscountCodeUrl}

{SiteName}: Don't wait in line, {FirstName}!d! Get your Christmas presents early with a gift from us - {DiscountValue} off on all items in your holiday basket: {DiscountCodeUrl} 



After this blog full of inspirational texts and sales-driving templates, don’t forget to check out all of our other Black Friday & Cyber Monday SMS guides, and get the strategies that will help you make the most out of the holiday season. Get even more value from 12 of the industry's brightest minds in our Mobile Marketing Guide for BFCM

Viktoria is a Content Creator at SMSBump. Besides writing for work and pleasure, she is an avid foodie, a big fan of Stephen King, and enjoys spending time at the beach.

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